The University of Mississippi, affectionately known as Ole Miss, is unlike any other school in the nation. So why pretend to fit in? After nearly a decade of fan-generated support, Ole Miss Athletics is proud to introduce the only mascot that could represent the energy, unity and hunger that defines every Rebel: the fierce and fabled Landshark. Intrigued? Keep scrolling. More than a Mascot. More than a Gesture. The Landshark IS an Ole Miss Rebel, and Fins Up is his battle cry. We’re about honoring history and making it. Join us: FINS UP!
The spirit of the Landshark dates back to 2008, when Ole Miss won the Cotton Bowl after four straight losing seasons. In a moment of celebration that season, senior linebacker and Iraq War veteran Tony Fein made the legendary ‘Fins Up’ gesture after a game-changing play. The rest, of course, is history. Coaches, players and fans alike all rallied behind Fein’s emotional gesture, galvanizing the Landshark both on and off the football field. Even after Fein tragically passed away in 2009, the Ole Miss community continued to honor him and his Landshark spirit, the spirit of a war veteran who was ravenous for victory and fiercely loyal to his team.
The Landshark became ubiquitous; the ‘fins up’ battle cry a self-evident yawp of Ole Miss’s unmatched bravado. Whether you are a freshman just arriving to campus, an alum, a season ticket holder, or a student-athlete with an insatiable desire for victory, you know what it means to be FINS UP. When Landsharks smell blood in the water, the game is on.
A family with the passion of Ole Miss deserves a mascot with that same zeal. The Associated Student Body agreed, and in October 2017, initiated a campus vote to make the Landshark the official on-field mascot of the Ole Miss Rebels. Needless to say, the polls were nearly unanimous and overwhelming endorsed the proposal. For the 10 months that followed, university leaders teamed up with Hollywood’s most creative costume designers to bring a vision to life, and in August 2018, Tony burst onto the scene as the new spirit animal of Ole Miss. Named in honor of the first Rebel to throw “Fins Up,” Tony Fein, the new Landshark mascot exhibits the ferocity of a true Ole Miss Rebel while connecting with kids with his energetic and fun-loving character. There’s no place like Ole Miss, so shouldn’t the mascot be just as unique?
Only at the University of Mississippi can you have a totem as regal and fierce as the Landshark. This is our land. Our university. Our story. The Landshark Territory logo reminds us of where it all began: on one of the nation’s most beautiful and storied campuses, a place where the impossible can become reality. When you enter Landshark territory, you’re in for a wild ride. Expect fierce competition, a bonded, loyal community and a sense of place like you’ve never known. In Landshark territory, our roots run deep.
Snap is an in-your-face reminder that all bets are off when Landsharks smell blood. His simplicity, sleekness and raw aggression rallies our fans, players and coaches to victory. Snap has a bit of a sinister edge, a don’t-mess-with- me vibe that creates mystery and energy around our ever-evolving Landshark lore. He’s sharp, strong and just plain sharky. Snap came to play. *Cue theme from Jaws.*
This is our elemental mark, the origin of all that is the Landshark of the Ole Miss Rebels. It’s a dynamic, ominous twist on the beloved University of Mississippi ‘M,’ a radical combination of familiar lettering and a little healthy fear. After all, how do you feel when you see the fabled fin slicing through the surface? You want to be on the Landshark’s side. You want to be all in, FINS UP. For your school. For your team. For the Rebels.